The day is in support of the United Nations International Plan of Action which recognizes the significance of abuse and neglect of older adults as a public health and human rights issue. Throughout the world, senior abuse and neglect is largely under-recognized or ignored.
Research indicates that public education campaigns like World Elder Abuse Awareness Day are vital for informing people about elder abuse. Active involvement of the media is central to campaign success.
World Elder Abuse Awareness Day is an opportunity for individuals, organizations, communities and governments around the world to recognize the reality of abuse and neglect of older adults. Canadians have been a big part of this effort.